Sr. Manager, Media Relations
About the Company
The National Retail Federation is a trade association that passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.
About the Job
NRF has an excellent opportunity for a Sr. Manager to join its growing media relations team. This key communications role will drive efforts to advance NRF’s strategic goals and highlight the organization’s policy priorities, industry research and economic trends with press, lawmakers and other stakeholders. The ideal candidate will work closely with beltway, trade and national media to promote a positive industry narrative and further the organization as the leading voice of retail.
Responsibilities
Manage the development and implementation of NRF’s media relations efforts to advance NRF’s agenda, increase brand awareness and advance the interests of the retail industry
Draft press releases, statements and other materials relating to NRF’s public policy, advocacy agenda and industry trends and NRF events
Cultivate relationships with reporters
Pitch stories to targeted media contacts and promote NRF initiatives and events
Provide timely information to the press and work to build a positive media narrative surrounding the industry
Collaborate cross-divisionally to develop messaging on policy priorities, industry trends and economic issues
Identify opportunities for social media content for NRF branded channels
Manage media outreach and registration surrounding NRF events and activities, including Retail’s Big Show
Monitor policy and industry trends and stay informed on issues impacting the retail industry
Support other internal and external strategic initiatives
Perform other duties as assigned
Qualifications
Bachelor's Degree in Communications, Marketing, Journalism or a related discipline
At least 4 years of communications or marketing experience
Excellent writing and editing skills and ability to message complex issues
Ability to work in a fast-paced environment with high attention to detail and strong organization skills
Disciplined self-starter with the demonstrated ability to work independently and as a member of a team, to concurrently manage and drive results on a variety of projects
Excellent decision-making skills, strategic insight, professional initiative
Familiarity of Cision or other PR and media databases
Effective presentation skills
Creative problem-solving skills
Excellent interpersonal and leadership skills
Some travel required
