Regional Comms Director
Develops communication and public relations strategies to support business goals, publicize the Red Cross mission, drive revenue, and educate the public
Establishes strong media relationships, serves as a spokesperson, provides strategic communication counsel, and leads regional disaster public affairs
Collaborates to provide communication and marketing support, manages internal communications, and guides a regional team of volunteers
About the Company
Joining The American Red Cross is like nothing else—it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.
When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.
About the Job
The Regional Communications Director will guide and oversee communication, media, and public relations activities to drive business objectives and results, publicize the mission of the Red Cross, support revenue generation, and educate the public about how to access Red Cross services. Establish and maintain strong media relationships to drive positive media and brand exposure. Provide strategic leadership to counsel, influence, and manage communications processes and technologies. Collaborate cross-functionally to provide communication and marketing support as needed. Provide support, development and/or leadership guidance to all volunteers.
This person will serve as an important component of the American Red Cross regional leadership team. The Director will work in close collaboration with the Regional Executive, Division Communications Director, Field Marketing, Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Health and Safety, Executive Directors and Volunteer Services teams to provide communication and marketing support.
Responsibilities
Leadership: Develop and execute a strategic communication and public relations plan that is aligned with the organizational communications and marketing strategies to support service delivery and revenue generation efforts across all lines of business. Identify and leverage communication opportunities and provide input to develop marketing and communication strategies
Strategy: Develop and execute an effective communications strategy to respond to support requests. Support development and implement strategic and change management communications to align with internal and external communication initiatives
Media Relations: Lead regional communications team and collaborate with regional executive, executive directors and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy. Experience writing for media/public relations, websites and social media is required. Knowledge of Associated Press Style Guide requirements is required. Experience with media monitoring is preferred
Public Affairs and Crisis Communications: Lead regional (and potentially national) disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division. Experience conducting training in media relations and crisis communications is preferred. Experience deploying to disaster response events is preferred
Social Engagement: Lead and implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms. Experience in developing content, to include written messages, photos, videos/video editing is preferred. Experience with Sprout Social is preferred
Marketing Support: Lead region integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central, our internal brand-approved marketing asset platform. Experience with content management systems such as Constant Contact and websites is preferred. Experience working with templated marketing materials is preferred
Internal Communications: Support development of strategic and change management communications. Experience in creating, reviewing, and distributing internal communications is preferred
Volunteer Engagement: Lead the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team. Experience with selecting volunteers, coaching/training volunteers, managing volunteers, and ensuring volunteers remain engaged is preferred
Qualifications
Education: Bachelor's degree in Communications, Marketing, journalism, Public Relations, or related field required
Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required
Management Experience: 3 years of management experience
Skills & Abilities: Outstanding oral and written communication skills required, with proven knowledge of AP Style. Ability to manage experienced professionals and fully proficient in work and industry. Strong organizational, multi-tasking skills with ability to meet deadlines. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Experience managing professional social media accounts. Strong teamwork and collaboration required. Willingness to serve as a media spokesperson required, experience as a spokesperson preferred. Ability to work on a team
Travel: Travel may be required 10-25%. A valid driver’s license is required
Executive Director
Drives the American Red Cross mission by providing strategic leadership, overseeing program delivery, and ensuring the effective implementation of services
Develops fundraising strategies to secure financial resources, cultivates strong relationships with donors, and represents the Red Cross in public forums
Ensures operational efficiency, manages budgets and resources effectively, and fosters a culture of collaboration to maximize the impact of initiatives
Overview
The Executive Director for the Piedmont Triad Chapter of the American Red Cross is a critical leadership role responsible for guiding the organization's humanitarian mission within the Greensboro, North Carolina region. This position requires a strategic and passionate leader who can effectively manage fundraising, program delivery, volunteer engagement, and community partnerships. The Executive Director serves as a key representative of the Red Cross, fostering relationships with diverse stakeholders and ensuring the organization's continued impact in the community.
Key Responsibilities
Strategic Leadership and Mission Advancement:
Develop and implement strategic plans to advance the Red Cross mission within the Piedmont Triad Chapter, aligning with national organizational goals.
Oversee the delivery of Red Cross programs and services, including disaster relief, preparedness training, blood services, and support for military families.
Ensure effective program implementation and evaluate outcomes to maximize community impact.
Fundraising and Development:
Lead fundraising efforts to secure financial resources from individuals, corporations, foundations, and other sources.
Cultivate and maintain relationships with major donors, identifying opportunities for increased support.
Oversee fundraising campaigns and events, ensuring they are successful in meeting financial goals.
Volunteer Engagement and Management:
Recruit, train, and manage a dedicated team of volunteers to support Red Cross programs and services.
Foster a culture of volunteerism and provide opportunities for volunteer development and recognition.
Ensure that volunteers are effectively utilized to meet community needs.
Community Engagement and Partnerships:
Serve as the public face of the Red Cross in the Piedmont Triad region, representing the organization at community events and public forums.
Build and maintain strong relationships with community leaders, government officials, and partner organizations.
Promote awareness of Red Cross programs and services, educating the public about the organization's mission.
Operational Management:
Oversee the day-to-day operations of the Piedmont Triad Chapter, ensuring efficient and effective use of resources.
Manage budgets and financial resources, ensuring fiscal responsibility.
Ensure compliance with all applicable laws, regulations, and organizational policies.
Required Skills and Qualifications
Bachelor's degree required; master's degree preferred.
Significant experience in nonprofit management, fundraising, or related fields.
Proven track record of success in leadership roles.
Strong fundraising and development skills.
Excellent communication, interpersonal, and public speaking skills.
Ability to build and maintain relationships with diverse stakeholders.
Strong organizational and time-management skills.
Knowledge of disaster preparedness and response principles.
Company Culture and Impact
The American Red Cross is a globally recognized humanitarian organization dedicated to saving lives and providing assistance to those in need. The Executive Director plays a crucial role in fulfilling this mission at the local level, ensuring that the Red Cross effectively serves the Piedmont Triad community. This position offers the opportunity to make a meaningful impact on the lives of others and contribute to a vital organization.