Public Relations Manager
About the Company
Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.
With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.
About the Job
The Public Relations Senior Manager will be responsible for developing and executing comprehensive PR strategies to enhance our organization's public image and maintain positive relationships with media, stakeholders, and the public. This role combines strategic communication planning with hands-on tactical execution.
Responsibilities
Develop and implement strategic PR campaigns and communication strategies aligned with organizational goals, including crafting compelling narratives and managing the organization's public image across multiple channels and platforms
Build and maintain strong relationships with key media contacts, industry influencers, and stakeholders while serving as a point of contact for media inquiries and managing press relations, including organizing press conferences and media events
Create and distribute high-quality content including press releases, media pitches, bylines and other communication materials while ensuring consistent messaging across all channels
Support executive communications including developing thought leadership angles, talking points, keynotes/presentations and more
Monitor, analyze, and report on PR campaign effectiveness and media coverage
Coach and prepare executives for media interviews and speaking engagements
Collaborate with marketing, social media, and content teams to ensure integrated communications
Manage and mentor junior PR team members
Qualifications
Minimum Qualifications:
Bachelor's degree in Public Relations, Communications, Journalism, or related field
7+ years of progressive PR experience with demonstrated success in developing and executing PR strategies
Exceptional written and verbal communication skills with proven ability to craft compelling narratives and adapt messaging for different audiences
Strong media relations experience and established network of media contacts
Preferred Qualifications:
Experience working with fintech and AI companies and press
Proficiency in PR software tools and social media management platforms
Knowledge of SEO principles and digital PR strategies
