Marketing Content Manager
About the Company
Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.
With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.
About the Job
As the Marketing Content Manager, you’ll be a core member of the Product Marketing team, transforming complex AI-driven fintech innovations into engaging, provocative content that captivates audiences, drives solution awareness, and supports our business objectives. You'll bridge the gap between industry trends and product value, crafting narratives that highlight both individual product benefits and a cohesive view of our full product suite. As a voracious consumer of industry and technology trends, you'll lead the charge in developing high-impact content that simplifies complex solutions for our customers and prospects, ensuring every piece is timely, relevant, and resonates with the evolving needs of the market.
Responsibilities
Design and execute a comprehensive content marketing strategy aligned with team goals, audience needs, and brand voice
Manage an editorial calendar to ensure a consistent flow of content across all channels, including website, email newsletters, campaigns, events, and other channels
Create compelling content across diverse formats—including regular blog posts, customer success stories, topical guides, email newsletters, videos, etc—that support the PMM goals, and bring the value and benefits of the technology and services to life
Develop and maintain a style guide and source of truth to ensure language, terminology, and metrics are used consistently across all content
Translate complex AI and fintech innovations, trends and challenges, into clear, compelling narratives that educate and inspire—positioning Zest AI as an expert
Understand various customer persona needs, preferences, and behaviors, using insights to shape content strategies
Implement SEO best practices to increase content visibility and support organic traffic to the company website
Monitor content performance, analyze metrics, and leverage data-driven insights to optimize future content strategies and report measurable results and KPIs to stakeholders
Work cross-functionally with Communications and Demand Gen teams to support consistent, compelling messaging
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
5+ years of experience in content marketing, preferably within B2B fintech, SaaS, or financial services
Proven track record of creating high-quality, engaging content that drives audience engagement and business results
Strong understanding of SEO principles, CMS platforms, and marketing automation tools
Exceptional writing, editing, and storytelling skills, with the ability to simplify complex, technical topics for a financial services audience
Experience managing multiple projects in a fast-paced, deadline-driven environment
Analytical mindset, with expertise in tracking content performance and making data-backed decisions
Familiarity with social media and digital marketing strategies
