Lead Product Marketing Mgr.
Drives end-to-end product marketing strategies for AI B2B fintech solutions, encompassing positioning, messaging, sales enablement, and market activation
Supports the creation of sales enablement materials and engaging content for target audiences, while acting as the steward of product messaging
Tracks the competitive landscape, becomes an expert in customers and markets through data, and contributes to cross-functional go-to-market motions
About the Company
Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.
With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.
About the Job
As the Product Marketing Lead, you'll play a pivotal role in scaling our next-generation AI B2B fintech solutions for the lending and financial services space. You'll drive the end-to-end product marketing strategy—from positioning and messaging to sales enablement and market activation. With multiple product lines evolving rapidly, you’ll need sharp critical thinking and prioritization skills to focus on the highest-impact initiatives. You will be a relentless driver of solutions and continuous improvement across processes, content, and marketing strategy able to produce quality deliverables quickly.
Responsibilities
Drive go-to-market strategies for product momentum and major releases, ensuring alignment across Product, Sales, Communications, Partnerships, and Marketing teams
Support production and maintenance of sales enablement, competitive intel resources, collateral, and decks for a sales team to exceed growth goals
Have a deep understanding of partnership dynamics to ensure alignment across product marketing efforts
Develop engaging topical content for target audiences, including blogs, tech sheets, white papers, guides, videos and other materials supporting the customer journey
Act as the steward of product messaging, positioning, personas, and TAM, ensuring cross-functional alignment
Contribute to cross-functional GTM motions, keeping teams aligned and deliverables on track
Track and document the competitive landscape to keep teams informed about the AI lending space
Become the expert in our customers, products, and markets, using data, research, and results to create authoritative content
Be able to take data-driven actions to produce measurable results
Qualifications
5+ years of product marketing experience in B2B fintech or SaaS, with a proven track record of launching and growing technology products
8+ years of total marketing experience, with expertise in strategic planning, content creation, and campaign execution
Strategic thinker with a bias for action: You think big picture and long term, but also bring a focus on execution and short-term wins. You are a creative problem solver in the face of blockers or the absence of complete data
Critical thinker: You combine customer data and analytics, along with customer insights and market research to identify areas of opportunity and develop hypotheses-driven tests
A voracious consumer of fintech and technology trends, with a deep understanding of customer needs and the competitive landscape
Exceptional communication and storytelling abilities—adept at creating persuasive narratives and delivering impactful presentations
Demonstrated success working cross-functionally with Product, Sales, and Customer Success teams
Proficiency with modern marketing tactics and tools, including social media, SEO/SEM strategies, and email marketing
Excellent project management skills, capable of juggling multiple priorities and meeting tight deadlines
Bachelor’s degree in Marketing, Business, Finance, or a related field
Marketing Content Manager
Designs and executes a content strategy aligned with team goals and brand voice, managing an editorial calendar for consistent content flow across channels
Creates engaging content in various formats, translating complex AI/fintech innovations into clear narratives that position the company as an expert
Understands customer personas, implements SEO best practices, monitors content performance using data, and collaborates cross-functionally
About the Company
Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.
With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.
About the Job
As the Marketing Content Manager, you’ll be a core member of the Product Marketing team, transforming complex AI-driven fintech innovations into engaging, provocative content that captivates audiences, drives solution awareness, and supports our business objectives. You'll bridge the gap between industry trends and product value, crafting narratives that highlight both individual product benefits and a cohesive view of our full product suite. As a voracious consumer of industry and technology trends, you'll lead the charge in developing high-impact content that simplifies complex solutions for our customers and prospects, ensuring every piece is timely, relevant, and resonates with the evolving needs of the market.
Responsibilities
Design and execute a comprehensive content marketing strategy aligned with team goals, audience needs, and brand voice
Manage an editorial calendar to ensure a consistent flow of content across all channels, including website, email newsletters, campaigns, events, and other channels
Create compelling content across diverse formats—including regular blog posts, customer success stories, topical guides, email newsletters, videos, etc—that support the PMM goals, and bring the value and benefits of the technology and services to life
Develop and maintain a style guide and source of truth to ensure language, terminology, and metrics are used consistently across all content
Translate complex AI and fintech innovations, trends and challenges, into clear, compelling narratives that educate and inspire—positioning Zest AI as an expert
Understand various customer persona needs, preferences, and behaviors, using insights to shape content strategies
Implement SEO best practices to increase content visibility and support organic traffic to the company website
Monitor content performance, analyze metrics, and leverage data-driven insights to optimize future content strategies and report measurable results and KPIs to stakeholders
Work cross-functionally with Communications and Demand Gen teams to support consistent, compelling messaging
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
5+ years of experience in content marketing, preferably within B2B fintech, SaaS, or financial services
Proven track record of creating high-quality, engaging content that drives audience engagement and business results
Strong understanding of SEO principles, CMS platforms, and marketing automation tools
Exceptional writing, editing, and storytelling skills, with the ability to simplify complex, technical topics for a financial services audience
Experience managing multiple projects in a fast-paced, deadline-driven environment
Analytical mindset, with expertise in tracking content performance and making data-backed decisions
Familiarity with social media and digital marketing strategies
Public Relations Manager
Develops and implements strategic PR campaigns and communication strategies to enhance the organization's public image across various channels
Builds and maintains strong relationships with media and stakeholders, serving as the main contact for inquiries and managing press relations and events
Creates high-quality communication materials, supports executive communications, monitors PR effectiveness, and coaches junior team members
About the Company
Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.
With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.
About the Job
The Public Relations Senior Manager will be responsible for developing and executing comprehensive PR strategies to enhance our organization's public image and maintain positive relationships with media, stakeholders, and the public. This role combines strategic communication planning with hands-on tactical execution.
Responsibilities
Develop and implement strategic PR campaigns and communication strategies aligned with organizational goals, including crafting compelling narratives and managing the organization's public image across multiple channels and platforms
Build and maintain strong relationships with key media contacts, industry influencers, and stakeholders while serving as a point of contact for media inquiries and managing press relations, including organizing press conferences and media events
Create and distribute high-quality content including press releases, media pitches, bylines and other communication materials while ensuring consistent messaging across all channels
Support executive communications including developing thought leadership angles, talking points, keynotes/presentations and more
Monitor, analyze, and report on PR campaign effectiveness and media coverage
Coach and prepare executives for media interviews and speaking engagements
Collaborate with marketing, social media, and content teams to ensure integrated communications
Manage and mentor junior PR team members
Qualifications
Minimum Qualifications:
Bachelor's degree in Public Relations, Communications, Journalism, or related field
7+ years of progressive PR experience with demonstrated success in developing and executing PR strategies
Exceptional written and verbal communication skills with proven ability to craft compelling narratives and adapt messaging for different audiences
Strong media relations experience and established network of media contacts
Preferred Qualifications:
Experience working with fintech and AI companies and press
Proficiency in PR software tools and social media management platforms
Knowledge of SEO principles and digital PR strategies