Lead Product Marketing Mgr.
About the Company
Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.
With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.
About the Job
As the Product Marketing Lead, you'll play a pivotal role in scaling our next-generation AI B2B fintech solutions for the lending and financial services space. You'll drive the end-to-end product marketing strategy—from positioning and messaging to sales enablement and market activation. With multiple product lines evolving rapidly, you’ll need sharp critical thinking and prioritization skills to focus on the highest-impact initiatives. You will be a relentless driver of solutions and continuous improvement across processes, content, and marketing strategy able to produce quality deliverables quickly.
Responsibilities
Drive go-to-market strategies for product momentum and major releases, ensuring alignment across Product, Sales, Communications, Partnerships, and Marketing teams
Support production and maintenance of sales enablement, competitive intel resources, collateral, and decks for a sales team to exceed growth goals
Have a deep understanding of partnership dynamics to ensure alignment across product marketing efforts
Develop engaging topical content for target audiences, including blogs, tech sheets, white papers, guides, videos and other materials supporting the customer journey
Act as the steward of product messaging, positioning, personas, and TAM, ensuring cross-functional alignment
Contribute to cross-functional GTM motions, keeping teams aligned and deliverables on track
Track and document the competitive landscape to keep teams informed about the AI lending space
Become the expert in our customers, products, and markets, using data, research, and results to create authoritative content
Be able to take data-driven actions to produce measurable results
Qualifications
5+ years of product marketing experience in B2B fintech or SaaS, with a proven track record of launching and growing technology products
8+ years of total marketing experience, with expertise in strategic planning, content creation, and campaign execution
Strategic thinker with a bias for action: You think big picture and long term, but also bring a focus on execution and short-term wins. You are a creative problem solver in the face of blockers or the absence of complete data
Critical thinker: You combine customer data and analytics, along with customer insights and market research to identify areas of opportunity and develop hypotheses-driven tests
A voracious consumer of fintech and technology trends, with a deep understanding of customer needs and the competitive landscape
Exceptional communication and storytelling abilities—adept at creating persuasive narratives and delivering impactful presentations
Demonstrated success working cross-functionally with Product, Sales, and Customer Success teams
Proficiency with modern marketing tactics and tools, including social media, SEO/SEM strategies, and email marketing
Excellent project management skills, capable of juggling multiple priorities and meeting tight deadlines
Bachelor’s degree in Marketing, Business, Finance, or a related field
