Marketing Associate
Assists in creating high-quality content such as reports, newsletters, and social media posts aligned with the Org's brand
Manages social media presence by creating engaging content, tracking performance, and optimizing engagement strategies
Supports website updates, analyzes campaign performance, and assists in the creation of marketing materials for various events and initiatives
About the Company
National Journal Membership offers award-winning journalism, boardroom-ready presentations, customized infographics and analysis, and exclusive events. We provide members with the data, content, and resources they need to stay on top of key movements in people, politics, and policy.
Part of National Journal, Gravity Research specializes in strategy and business development, risk management, and stakeholder mapping. We help organizations navigate high-priority policy and brand issues, identify key influencers, and develop data-driven messaging and engagement strategies for creating impact. Our custom research provides analytical insights, deep-dive profiles, custom benchmarking, and ongoing tracking to help you engage both inside and outside of Washington, DC.
About the Job
Gravity Research is seeking a Content & Brand Marketing Associate to join our growing team. This entry-level position offers an exciting opportunity to support and enhance the company’s content marketing, social media presence, and brand development efforts. The role will report directly to the Content and Brand Marketing Manager, collaborating closely to execute innovative strategies that strengthen Gravity Research’s market position and digital footprint.
This role will support the development and execution of content marketing initiatives, social media campaigns, and brand-building projects. This position is ideal for a creative and highly organized individual passionate about storytelling, digital marketing, and contributing to a growing organization.
Responsibilities
Content Management:
Assist in drafting reports, newsletters, and other digital content aligned with Gravity Research’s brand and voice to advance marketing and sales strategies
Collaborate with the research and content marketing teams to maintain a consistent content calendar and ensure timely delivery of marketing materials
Social Media Management:
Support the management of Gravity Research’s social media presence by creating posts, engaging with followers, and tracking performance metrics to optimize engagement
Website & Analytics:
Collaborate with the Content and Brand Marketing Manager to update website content and improve user experience
Support the monitoring of content and campaign performance, compiling analytics to inform future strategies
Brand Development & Creative Support
Help maintain and update marketing collateral, ensuring alignment with Gravity Research’s brand standards
Assist in creating promotional materials for events, webinars, and conferences
Cross-Team Collaboration and Project Support
Coordinate with external communications teams to ensure consistency in messaging across all platforms
Contribute to the project management and organization of r marketing campaigns and initiatives
Qualifications
Earned Bachelor's degree required
0-2 years of experience in marketing, social media, or content creation (internships or academic projects will be considered)
Excellent writing and editing skills, with attention to detail and an eye for storytelling
Familiarity with social media platforms (especially LinkedIn) and a basic understanding of content optimization and analytics
Strong attention to detail, and an interest in data analytics
Strong organizational and project management skills, with the ability to meet deadlines in a fast-paced environment
Strong creativity, with experience or interest in graphic design
A collaborative and proactive approach to working with teams and external partners
Basic experience with website content management systems (e.g., WordPress) and tools like Canva or Adobe Creative Suite is a plus
Prodigious work ethic and spirit of generosity
Active contributor to a diverse and inclusive workplace
Marketing Manager
Develops lead generation strategies across digital channels, including social media, content marketing, and targeted campaigns
Creates high-quality content including white papers, articles, and presentations that convey the Org's value proposition to target audiences
Collaborates with sales & product teams to develop compelling messaging and sales enablement materials, while analyzing campaign performance
About the Company
National Journal Membership offers award-winning journalism, boardroom-ready presentations, customized infographics and analysis, and exclusive events. We provide members with the data, content, and resources they need to stay on top of key movements in people, politics, and policy.
Part of National Journal, Gravity Research specializes in strategy and business development, risk management, and stakeholder mapping. We help organizations navigate high-priority policy and brand issues, identify key influencers, and develop data-driven messaging and engagement strategies for creating impact. Our custom research provides analytical insights, deep-dive profiles, custom benchmarking, and ongoing tracking to help you engage both inside and outside of Washington, DC.
About the Job
As the Marketing Manager, Growth and Engagement, you’ll shape and execute our content strategies, producing high-quality marketing assets and digital campaigns. This role offers the opportunity to elevate Gravity’s brand voice, drive engagement, manage impactful marketing efforts, and contribute to lead generation initiatives that position us as an industry leader.
Responsibilities
Lead Generation:
Develop and execute lead generation strategies through digital marketing campaigns, social media, and targeted content placement
Build and maintain a pipeline of high-quality leads by leveraging content and digital channels to attract prospective clients
Implement tools and reports to track lead sources, measure conversion rates, and optimize campaigns for maximum lead generation
Partner with the revenue team to pass off qualified leads for further personalized engagement
Strategic Content Development:
Design and implement a content distribution strategy that aligns with Gravity’s goals and resonates with target audiences
Partner with the VP of Thought Leadership and research analysts to develop white papers, articles, case studies, infographics, and thought leadership pieces
Create persuasive narratives and assets clearly articulating Gravity’s value proposition to prospective and current clients
Product Positioning and Sales Enablement:
Collaborate with product and sales teams to define product messaging and create sales enablement materials that highlight the strengths of Gravity’s services
Produce compelling presentations and other client-facing materials to support sales and increase customer engagement
Stay informed on industry trends and competitor activities to adjust marketing strategies accordingly
Campaign and Event Support:
Plan and implement digital marketing campaigns that support product launches, thought leadership, and client outreach
Create and manage promotional content for industry events, conferences, and webinars to drive attendance and visibility
Craft messaging for various external communications efforts
Social Media and Digital Engagement:
Oversee Gravity’s social media presence, managing content schedules, audience engagement, and campaigns to drive brand recognition and generate leads
Develop and post targeted content across social platforms (LinkedIn, Twitter, etc.), focusing on audience engagement and lead generation efforts
Analyze social media performance data to refine strategies and increase impact, focusing on lead generation and conversion metrics
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field
3-5 years of experience in digital or content marketing, lead generation, or growth strategy, preferably in a B2B environment
Demonstrated success in executing social media and content strategies that drive measurable results, including lead generation
Strong writing skills and ability to communicate complex topics clearly and engagingly
Proficient in social media platforms and analytics tools for tracking performance
Collaborative, energetic, and capable of leading projects in a fast-paced setting
Familiarity with CRM and marketing automation tools (Salesforce and Marketo a plus)
Commitment to promoting diversity and inclusion in the workplace
Partner Development Rep.
Identifies potential partners, leverages resources to connect with key decision-makers, and schedules meetings for sales executives
Executes outreach campaigns, maintains contact databases, and participates in team meetings to support business development efforts
Develops sales and communication skills through ongoing training and contributes to the success of Org
About the Company
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.
About the Job
The Partner Development organization develops innovative sales and marketing strategies to generate new business opportunities for EAB and EAB Seramount, a strategic business dedicated to advancing DE&I in the workplace. A key team member, the Partner Development Representative (PDR) is responsible for initiating relationships with prospective partners and optimizing team interactions. PDRs identify executives who may benefit from EAB or EAB Seramount products and services, leverage resources to connect with qualified leads, and schedule meetings for Partner Development Executives (PDEs) to meet and further advance those prospective relationships. PDRs can expect to acquire deep insight into the education industry, as well as workplace DE&I best practices, while refining their commercial outreach skills. Assignment to EAB or EAB Seramount is primarily based on business need, and candidates should indicate whether they have an interest in higher education and/or DE&I.
This role is based in Washington, D.C. or Richmond, VA.
Responsibilities
Schedule sales meetings for PDEs to meet with prospective partners, working towards weekly, monthly, and quarterly goals
Leverage all available resources—such as Salesforce, external sources (e.g. social media, news alerts, etc.), and predictive modeling tools – to strategically identify and contact qualified executives and organizations
Communicate with current and prospective partners via cold calling, email and social media
Create and execute strategic outreach plans to support new business acquisition goals
Follow up with inbound leads within designated time periods
Maintain and update prospect records in Salesforce; update Salesforce with relevant research and scheduling information
Participate in regular PDR training and coaching sessions to hone demand generation skills
Attend Partner Development organization team meetings and territory strategy sessions
Learn EAB and EAB Seramount product content and research
Complete additional product-specific responsibilities as needed (e.g. creating proposals and RFPs, booking contracts, etc.)
Qualifications
Minimum Qualifications:
Bachelor’s Degree with excellent academic record
Strong oral and written communication skills
Goal-oriented nature
Proven experience managing multiple, competing priorities
Must possess at least three of the following:
Sales or fundraising experience
Customer service experience
Experience working in a team environment
Experience in an office setting
Leadership experience
Preferred Qualifications:
Proven ability to meet or exceed a quantitative goal
Ability to effectively communicate and persuade by email and phone with executives
Demonstrates poise, maturity, and resilience with internal and external audiences
Experience with Salesforce
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
Assoc. Config. Specialist
Develops and updates high-quality virtual tours, ensuring accurate content and a seamless user experience
Manages tasks, coordinates with teams, and maintains system health to ensure efficient and effective tour production
Collaborate with stakeholders to achieve partner goals, optimize tour performance, and exceed customer expectations
About the Company
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.
About the Job
The EAB/YouVisit Studios Virtual Tour leverages professional photography and advanced admissions analytics to connect prospective students with universities and admissions teams, enabling informed decisions about their educational future. Through high-quality photography and 360-degree capture techniques, YouVisit Studios provides immersive virtual tours that allow users to explore campuses from the comfort of their homes.
This platform is a valuable recruitment tool for admissions teams, offering insights into popular campus areas and supporting effective engagement with future students. With access to a vast library of campus imagery and information, prospective students can make well-informed decisions about their academic paths.
As an Associate Content Specialist, you will play a key role in supporting the platform’s success. Responsibilities include performing routine analysis, configuring systems, and managing tasks. Under general supervision, you will provide configuration support and contribute to project-related activities, collaborating with internal teams, external customers, vendors, and consultants.
Day-to-day duties may include submitting voiceovers, downloading and uploading materials for virtual tour scripting, editing photos from capture teams via proofing tools, and maintaining system health by managing selectable modules that form the backbone of virtual tour content. You will also be responsible for building and editing new or previously launched tours to ensure up-to-date content, as well as handling various administrative tasks to support team members and management.
This position may be located in Richmond, VA or Washington D.C.
Responsibilities
Drive Partner Results: Leverage EAB’s marketing and innovation assets to achieve partner objectives, ensuring measurable outcomes and consistently exceeding partner satisfaction targets. Collaborate with teams to align initiatives with strategic goals
Support Tour Builds: Partner with key internal stakeholders to oversee the implementation and development of virtual tours build process. Ensure seamless integration of provided content and technologies that enhance the user experience and support institutional recruitment goals
Prioritize Initiatives: Work closely with partner success teams to evaluate and prioritize key initiatives, ensuring alignment with both partner needs and internal capabilities. Maintain clear communication to manage expectations and deliver results
Task Management: Assist in daily task coordination, adhering to strict timelines and budgets while maintaining the highest quality standards. Consistently deliver work that aligns with brand guidelines and project specifications
Support Production Teams: Provide hands-on support to the Production Teams throughout the implementation process, including voiceover submissions, content uploads, and tour scripting. Act as a liaison to streamline processes and ensure timely completion of deliverables
Develop Process Expertise: Build a comprehensive understanding of each department’s role and its influence on the customer journey. Apply this knowledge to improve workflows and foster collaboration across teams
Maintain and Update Tours: Take ownership of tour content by regularly editing, updating, and refining both new and existing virtual tours. Use proofing tools and quality control measures to ensure accuracy and relevance
Optimize System Health: Oversee system configurations, such as managing selectable modules that underpin the virtual tour content, ensuring optimal performance and user experience
Collaborative Problem-Solving: Actively participate in project-related activities, offering solutions to challenges and ensuring alignment with organizational objectives and partner expectations
Qualifications
Minimum Qualifications:
Bachelor’s Degree, preferably in the Arts, Marketing, or a related creative field
1+ year of developing system configuration with direct client service experience
Proficiency in photo editing (Photoshop)
Able to take ownership and drive tasks/projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently
Experience using project management and approval management systems (e.g., Salesforce)
Preferred Qualifications:
Skilled at adapting language, format and style for various media and audiences
Previous project management experience
Prior experience in marketing, configuration within the higher education industry
Strong desire and ability to lead and mentor junior team members
Demonstrated success in building relationships across the organization to advance self, partner, and company success