Marketing Manager
About the Company
National Journal Membership offers award-winning journalism, boardroom-ready presentations, customized infographics and analysis, and exclusive events. We provide members with the data, content, and resources they need to stay on top of key movements in people, politics, and policy.
Part of National Journal, Gravity Research specializes in strategy and business development, risk management, and stakeholder mapping. We help organizations navigate high-priority policy and brand issues, identify key influencers, and develop data-driven messaging and engagement strategies for creating impact. Our custom research provides analytical insights, deep-dive profiles, custom benchmarking, and ongoing tracking to help you engage both inside and outside of Washington, DC.
About the Job
As the Marketing Manager, Growth and Engagement, you’ll shape and execute our content strategies, producing high-quality marketing assets and digital campaigns. This role offers the opportunity to elevate Gravity’s brand voice, drive engagement, manage impactful marketing efforts, and contribute to lead generation initiatives that position us as an industry leader.
Responsibilities
Lead Generation:
Develop and execute lead generation strategies through digital marketing campaigns, social media, and targeted content placement
Build and maintain a pipeline of high-quality leads by leveraging content and digital channels to attract prospective clients
Implement tools and reports to track lead sources, measure conversion rates, and optimize campaigns for maximum lead generation
Partner with the revenue team to pass off qualified leads for further personalized engagement
Strategic Content Development:
Design and implement a content distribution strategy that aligns with Gravity’s goals and resonates with target audiences
Partner with the VP of Thought Leadership and research analysts to develop white papers, articles, case studies, infographics, and thought leadership pieces
Create persuasive narratives and assets clearly articulating Gravity’s value proposition to prospective and current clients
Product Positioning and Sales Enablement:
Collaborate with product and sales teams to define product messaging and create sales enablement materials that highlight the strengths of Gravity’s services
Produce compelling presentations and other client-facing materials to support sales and increase customer engagement
Stay informed on industry trends and competitor activities to adjust marketing strategies accordingly
Campaign and Event Support:
Plan and implement digital marketing campaigns that support product launches, thought leadership, and client outreach
Create and manage promotional content for industry events, conferences, and webinars to drive attendance and visibility
Craft messaging for various external communications efforts
Social Media and Digital Engagement:
Oversee Gravity’s social media presence, managing content schedules, audience engagement, and campaigns to drive brand recognition and generate leads
Develop and post targeted content across social platforms (LinkedIn, Twitter, etc.), focusing on audience engagement and lead generation efforts
Analyze social media performance data to refine strategies and increase impact, focusing on lead generation and conversion metrics
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field
3-5 years of experience in digital or content marketing, lead generation, or growth strategy, preferably in a B2B environment
Demonstrated success in executing social media and content strategies that drive measurable results, including lead generation
Strong writing skills and ability to communicate complex topics clearly and engagingly
Proficient in social media platforms and analytics tools for tracking performance
Collaborative, energetic, and capable of leading projects in a fast-paced setting
Familiarity with CRM and marketing automation tools (Salesforce and Marketo a plus)
Commitment to promoting diversity and inclusion in the workplace
