Marketing Ops. Manager
About the Company
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.
About the Job
The Marketing Operations Manager will be responsible for providing technical and analytical support within the marketing operations function. This role contributes to the design, development, and implementation of multi-channel marketing programs, maintains scalable processes, and understands the importance of a healthy marketing database. The ideal candidate is a problem solver, with marketing automation and CRM experience, capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization.
The position is open to remote candidates in the continental U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year.
Responsibilities
Marketing Automation:
Plan and execute a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns
Build program, campaign, and asset templates to streamline and reduce campaign build time for all marketing users, managing changes to templates as business needs require
Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude
Partner with Salesforce teams to ensure marketing and sales data are accurately synced between Marketo and Salesforce in a timely manner
Develop, design, and produce training and onboarding documentation to teach all users how to use Marketo and ensure governance in campaign management, data management, and reporting best practices, including instance documentation, glossary of terms, step-by-step guides, checklists, and tutorial videos
Database:
Build and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and compliance
Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns
Own creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention
Create and share monthly reports on data cleanliness within Marketo
Marketing Technology Stack:
Assist in documenting all capabilities and adoption of existing marketing technology stack to assist leadership in understanding and visualizing any opportunities for optimization
Evaluate new tools and software based on evolving team needs
Play a key role in the integration and onboarding of new technologies into the marketing technology stack
Reporting and Analytics:
Create and present reports on progress made toward marketing operations goals
Analyze marketing and sales data using Salesforce reports, Google Analytics, and other tools to develop insights and make recommendations on areas for optimization and attribution
Sales and Marketing Alignment:
Play an instrumental role in the design and maintenance of the lead management flow, operationalizing it within Marketo and the CRM, fine-tuning the process over time
Assist in building integrations between Marketo and Salesforce to ensure that lead scoring data is flowing between both platforms efficiently, reducing time to outreach
Qualifications
Minimum Qualifications:
Bachelor’s degree or equivalent logic-driven experience in a technical field such as data, IT, or marketing
Desire to learn and grow in all aspects of marketing operations
2-3+ years of experience in B2B marketing operations or marketing automation
Administrative experience with a marketing automation platform (Marketo preferred)
Marketing experience with Salesforce
Preferred Qualifications:
Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
Ability to work on multiple initiatives in a dynamic environment
Experience with data visualization tools (Tableau a plus)
Experience with Microsoft Excel, including VLOOKUP and pivot table functionality
Experience creating a project plan and managing a project from start to finish (Asana a plus)
Strong technical proficiency in marketing automation tools, HTML/CSS, and database management
Solid understanding of digital marketing principles, including inbound marketing, lead generation, and customer lifecycle management
Marketo Certified Associate certification
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
