Dev. Comms. Manager
The American Red Cross is seeking a highly motivated and skilled Development Communications Manager to join their team. This role focuses on driving regional business objectives through strategic communication and marketing initiatives, publicizing the Red Cross mission, supporting revenue generation, and educating the public about available services.
Key Responsibilities and Focus:
This position requires a versatile communications professional who can effectively manage various aspects of public relations, marketing, and social media engagement. Key responsibilities include:
Media Relations:
Executing media relations strategies, maintaining media contacts, and distributing news releases.
Responding to media inquiries and providing Red Cross-approved information.
Potentially serving as a Red Cross spokesperson and training others.
Public Affairs and Crisis Communications:
Supporting regional, divisional, and national disaster public affairs activities.
Providing training to disaster public affairs volunteers.
Potential deployment to support disaster response operations.
Social Engagement:
Implementing a social media engagement strategy aligned with regional and enterprise priorities.
Producing relevant local content for web and social platforms.
Managing and monitoring social media channels.
Marketing Support:
Supporting integrated campaign and program development.
Encouraging staff to utilize brand-approved marketing resources.
Working with content management systems and templated marketing materials.
Volunteer Engagement:
Supporting the regional communications director in building and managing a communications and disaster public affairs volunteer team.
Selecting, coaching, and training volunteers.
Cross-Functional Collaboration:
Coordinating resources for marketing program development and delivery.
Developing brand and creative content for external publications and media placements.
Essential Skills and Qualifications:
The ideal candidate will possess:
A bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
A minimum of three years of related experience.
Excellent oral and written communication skills, with knowledge of AP Style.
Strong critical thinking and strategic planning abilities.
Proficiency in Microsoft Office Suite and media monitoring software.
Demonstrated experience managing professional social media platforms.
Familiarity with website content management systems and marketing tools.
Willingness to serve as a media spokesperson.
Strong teamwork and collaboration skills.
Travel requirement of 10%-25%
Fluency in Spanish is preferred.
Compensation and Benefits:
The position offers a salary range of $68,640 - $70,012, with potential for variation based on skills and experience. The American Red Cross provides a comprehensive benefits package, including medical, dental, and vision plans, 401K with a 6% match, generous PTO, paid holidays, and more.
Impact and Significance:
This role is vital for enhancing the Red Cross's visibility and impact within the region. By effectively communicating the organization's mission and services, the Development Communications Manager plays a crucial role in driving public support and engagement. This position offers a rewarding opportunity to contribute to a meaningful cause and make a tangible difference in the community.
