Sr. Media Planner
About the Company
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation, and social impact. A growing firm, we sit on both coasts and connect Silicon Valley technology, Madison Avenue creative, Washington policy and real people.
About the Job
In this position as Senior Media Planner, you will support the execution and management of paid media campaigns across numerous clients on the Paid Media team. The ideal candidate is someone who thrives in a fast-paced, collaborative environment and is interested in building a career in digital advertising in an agency setting.
Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects
Work closely with internal media buying, marketing analytics teams and client service teams to bring media programs to life
Participate in all phases of advertising campaign planning and execution, including:
Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals. Develop report templates that show campaign performance and deliver reports to internal stakeholders
Manage monthly billing between external vendors and internal finance teams. Handle any discrepancies among internal and external partners
Manage vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value
Keep abreast of media trends and technologies, proactively sharing new opportunities with the wider paid media team
Compile updates on vendor capabilities and offerings; maintain and update internal tracking system
Qualifications
2-4 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal
Experience running campaigns for political, public affairs, and/or corporate clients
Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
Analytical thinking skills, with knowledge of media consumption tools like Comscore and Global Web Index (GWI), and business intelligence dashboard software such as Google Analytics, Datorama or Tableau
Strong Microsoft Excel or Google Sheets skills
Strong organization skills and attention to detail
A readiness to work independently, grow quickly, learn new skills, think big, and get the job done
