Sr. Director, Media Planning
About the Company
Bully Pulpit International (BPI) is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation, and social impact. A growing firm, we sit on both coasts and connect Silicon Valley technology, Madison Avenue creative, Washington policy and real people.
About the Job
As a Sr. Director, you will play a pivotal role in our agency's success by leading some of the agency’s largest paid media clients as well as managing a team of media planners across career levels. Your expertise in media planning, especially in the public affairs, leadership, and strategic thinking will be essential in achieving our client's objectives and driving growth for our agency.
Responsibilities
Help drive BPI’s overall media offering and lead cross-team projects like convergent TV, new channel exploration and reach + frequency solutions
Serve as senior point person on fast-paced, cross-channel accounts
Support the agency’s media investment strategy by brokering relationships with vendors to bring outside the box and innovative solutions to our team and our clients
Work with Marketing Analytics, Buying and Insights to identify and test new offerings
Identify opportunities for workflow and process enhancements within the team, working closely with the media leadership team to implement improvements that streamline operations and enhance efficiency
Contribute to agency new business through budgeting exercises, completing pitch decks, and participating in pitches, as necessary
Qualifications
At least 10 years working in media/advertising
Experience working across some of our client verticals, ideally public affairs or corporate reputation
A direct response test & learn mindset that can be applied to our persuasion focused clients
Ability to stretch up and down—both managing up as needed and being a team player when more junior folks need a hand
Partnership experience preferred, specifically in either the paid influencer or sponsored content space
Strong leadership, direct team management, and training skills
Exceptional communication and problem-solving abilities
Excellent analytical and strategic thinking capabilities
Demonstrated ability to meet and exceed client performance targets
A passion for mentoring and developing team members
