AD, Media Strategy
About the Company
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.
About the Job
We are seeking an experienced and results driven Associate Director, Media Strategy (titled internally as "Associate Director, Paid Media") to join our team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across brand, vertical, and programmatic channels. The ideal candidate will have a proven track record of creating effective lead generation campaigns, driving conversions, and building strong client relationships through exceptional communication skills. In this role, you will lead strategy development and a team of marketing strategists, create briefs and reports, and work across various platforms to ensure that campaigns achieve business objectives. This role may be based in Richmond, VA or Washington, D.C.
Responsibilities
Strategy Development & Execution: Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion
Client Communication: Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals
Campaign Management: Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization across platforms. Ensure campaigns are delivered on time and within budget, continuously refining based on performance metrics
Leadership & Mentorship: Lead and mentor a team of digital marketers, providing guidance and fostering an environment of learning and growth. Set clear goals and expectations, enabling team members to contribute effectively to overall project and partner success
Content Creation & Briefing: Collaborate with internal teams to create compelling briefs, ad copy, media proposals, and content that resonate with target audiences and drive engagement. Ensure consistency of messaging across all touchpoints
Performance Reporting & Analysis: Regularly track and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement
Platform Expertise: Utilize various platforms (e.g., Google Ads, Facebook ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation. Work to stay updated on platform changes and enhancements to maximize results
Cross-Functional Collaboration: Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals and deliver a seamless customer experience. Serve as a liaison between marketing and other departments
Continuous Learning & Innovation: Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation to bring innovative strategies to the table. Experiment with new technologies and tactics to enhance overall campaign effectiveness
Qualifications
Minimum Qualifications:
Bachelor's degree in marketing, business, or related field (preferred)
5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies
Demonstrated success in developing and executing lead generation campaigns that drive conversions and measurable ROI
Strong client-facing communication skills, with the ability to build relationships and communicate effectively with both clients and internal teams
Management and leadership experience with a demonstrated ability to manage, mentor, and inspire a team
Expertise in digital advertising platforms (e.g., Google Ads, Facebook, LinkedIn, DSPs) and analytics tools (e.g., Google Analytics, reporting dashboards)
Strong understanding of campaign tracking, performance measurement, and optimization strategies
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
Preferred Qualifications:
Ability to think strategically, analyze data, and make informed decisions that lead to campaign success
Strong written and verbal communication skills with an eye for detail and creative thinking
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
