AD, Strategic Writer
About the Company
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.
About the Job
The Associate Director, Strategic Writer develops winning content for request for proposal (RFP) responses as part of a multi-million dollar sales enablement team. Working with a variety of stakeholders across EAB, they use their creativity and problem-solving skills to identify how EAB’s products can satisfy RFP requirements, exceed customer needs, and provide greater value than the competition. Every RFP is a learning opportunity and the Associate Director takes full advantage of this to develop subject matter expertise and serve as an advisor and strategist for the RFP team. The role demands intellectual curiosity, strong project management skills, initiative, and excellent writing skills.
This is the ideal position for a self-starter who is eager to make a highly visible impact on EAB’s commercial success in a high stakes, fast paced role. The Associate Director role offers the right candidate a defined career path, a unique perspective on firm strategy, and the opportunity to build relationships with leaders across EAB’s commercial, product, and delivery teams, among others. This role may be based in Richmond, VA or Washington, D.C.
Responsibilities
Interpret RFPs, strategic plans, customer insights, and other data to determine customer needs; use creativity and problem solving to develop winning proposal strategies
Build compelling, persuasive RFP responses by leveraging a library of RFP content and developing new content as necessary to meet RFP requirements, convey EAB’s vision for partnership, and address competitors
Independently manage personal RFP queue, which will include balancing multiple competing deadlines and ad-hoc requests, while consistently producing high caliber work
Develop and update content to reflect product changes, adapt to market shifts, respond to competitors, develop standard responses to frequent RFP questions, etc.
Manage EAB’s RFP content library by ensuring that all content is accurate, up-to-date, and reflects the latest RFP content, product positioning, and competitive intelligence
Work with sales, product, and marketing teams on RFP responses and product-specific questions
Proactively seek out opportunities to expand knowledge of EAB’s products, customers, markets, and competitors by reviewing internal documentation, attending trainings, meeting with subject matter experts, conducting original research, and other means
Use the RFP process to develop competitive intelligence and disseminate it to relevant teams at EAB
Serve as consultant on RFP response best practice to commercial and account management teams
Provide other support to the RFP team and the broader strategy and operations team as necessary
Qualifications
Minimum Qualifications:
Bachelor's degree or equivalent required
5+ years in a writing, marketing, or sales enablement role
Strong writing skills and comfort in a writing-intensive role
Strong communicator with excellent interpersonal skills
Strong project management skills
Expertise in MS Office products (Word, Excel, PowerPoint)
Familiarity with cloud-based content management platforms (Box, Dropbox, etc.)
Preferred Qualifications:
Curiosity: possesses a strong desire to learn and constantly deepen knowledge related to the role
Initiative: identifies problems, develops solutions, and delivers improvements without external prompting
Independence: operates effectively with little oversight, while also seeking support when needed
Growth mindset: aware of the limits of your own knowledge and abilities and unafraid to ask for help or feedback for continuous improvement
Organization: deftly manages large volumes of information, deadlines, and resources
Speed: effectively prioritizes and delivers results without sacrificing quality
Resourceful: finds and creates solutions to overcome obstacles in the relentless pursuit of right answer
Adaptability: solves complex problems and successfully manages ambiguity and unexpected change
Collaboration: strives for personal achievement while also supporting team members and overall team success
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
