Digital Marketing Strategist
About the Company
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.
About the Job
We are seeking a motivated and detail-oriented Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C.
Responsibilities
Campaign Execution & Optimization: Support the development, implementation, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions
Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals
Ad Creation & Testing: Collaborate with senior strategists and internal teams to develop ad copy, media proposals, and creative assets. Conduct A/B testing and refine campaigns based on performance insights
Performance Monitoring: Track campaign metrics and provide data-driven insights to internal account teams. Create performance reports and identifying areas for improvement
Platform Management: Utilize digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn, etc) to manage and optimize campaigns
Collaboration: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations
Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset
Qualifications
Minimum Qualifications:
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
2 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies
Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads) and basic analytics tools
Strong communication skills and the ability to work collaboratively with cross-functional teams
Highly organized with attention to detail and the ability to manage multiple tasks effectively
Preferred Qualifications:
Enthusiasm for digital marketing and a desire to learn new strategies and technologies
Basic understanding of key marketing metrics and data analysis
Excellent time management skills with a proactive attitude toward problem-solving
Creative thinking and an interest in contributing to innovative marketing solutions
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
